Strategic Product Management

Strategic Product Management

In the course Strategic Product Management you learn with the help of our templates and tools how to get the information and results that help you make fact-based strategic business and technical decisions for:

  • Innovations
  • Investments and business case
  • Market definition (market size, market segments)
  • Prices
  • Positioning and market communication
  • Requirements
  • Roadmap
  • Sales channels

Further you learn:

  • Save time on operational and tactical activities with unique strategic planning based on the Open Product Management Workflow™.
  • Whether and how you can become a market leader with existing and new products
  • How to get to innovations
  • How to build your portfolio strategically and target-group oriented
  • The timely identification of risks and weaknesses as well as the control of your product with the help of the Key Performance Indicators (KPI's) defined and measured by you

Furthermore, you will gain a general understanding of roles and responsibilities as well as of the decisive transfer of information in order to work successfully across departments.

Information

Product Management Certification

Course time: 2 days
Certification: yes
Price incl. Certification:
EUR 1495,- net
Dates: public dates
For Inhouse please contact us.

Who should participate?

Everybody who makes decisions in development, orientation and strategy of a product, its marketing and distribution.

  • Management
  • Product Management
  • Project Management
  • Marketing
  • Sales
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Strategic Product Management Strategic Product Management training Technical Product Management training Successful Go-to-Market, Product marketing training

Didactics Flipped-Classroom, instead of teacher-centred teaching

This course is conducted according to the dictactic method Flipped-Classroom, i.e. you can learn the theory in peace before the course itself. During the course you will train the practical implementation and learn how to use the tools we have created for product managers by developing a product.

Download free textbooks and software

Download our free textbook "Strategic Product Management" before the course and please read it as preparation for the training. Download textbook

As an additional teaching aid, you can use the Product Management Dashboard for JIRA, the software for Product Managers, free of charge. The software provides you with an even simpler, step-by-step, practice-oriented traceability of the course material, as it is also based on the Open Product Management Workflow™ and contains a complete sample product. A full license for you as product manager is already included in the software, so that you can continue to use the software for your strategic product management and daily work after learning.

Included Product Management -templates and -tools

You will receive the following templates and tools for this course:

  • Market participant interviews
  • Market sizing
  • Competition and SWOT analysis
  • Win and loss analysis
  • Persona
  • Roadmaps (strategic, internal, external)
  • Agile Business Plan™
  • Classic business plan
  • Positioner
  • Positioning document
  • Plus numerous other

All strategic product management tools are also included in the software that automatically generates the results.

rene rose
Valuations

"The clear advantage of the method over other training courses is that projects are based on facts. In particular, the explanations on the connections between the work steps offer a high benefit. Great practical relevance through examples and clear comprehensibility and comprehensibility for everyday use.
In the future, I will be able to provide decision-makers with well-founded decision documents containing market facts and trustworthy figures. The results in the strategy will enable me to better fulfil tactical tasks."

René Rose,
Product Manager,
1&1 Internet SE
More valuations »

Contents of the course "Strategic Product Management"

Importance of market orientation

Companies that work strategically and market-oriented are more profitable because they use existing resources more effectively, waste less resources, time and money.

You learn:

  • The market-in-product approach
  • How and where to conduct interviews
  • Which information of the interviews is important for you
  • How to store the information to be able to process it further
  • The definition of the market & determination of the size of the potential market

Strategic role of product management

When companies are working it is difficult to decide where the responsibility of product management ends and another department begins. Learn to map responsibilities so that each department optimizes its contribution to the success of the product.

  • Definition of the role of the product manager
  • Determination of tasks and responsibilities
  • Learn the balance between strategic and operational/tactical tasks
  • Prioritization with the GAP-Analysis

Finding unresolved market problems

Your company is full of product experts. Your company needs market experts.

  • Learn to discover and validate unresolved market problems
  • Research techniques for all market types
  • Effective profit and loss analysis
  • Tips and tools for documentation

Filter & prioritize possibilities

Not all possibilities are the same. Learn a proven, repeatable and unbiased method for evaluating and comparing possibilities.

  • Identify and prioritize opportunities that fit your market needs, corporate strategy and technology strengths for maximum ROI
  • Market research and market review
  • Prioritization techniques
  • Practical roadmaps

Supply of market correlations

When you have collected and analyzed all available market data, pass on the information in the form of key tools.

Learn to use these tools, create a common understanding across the entire organization and empower sales, marketing, development and management to communicate it.

  • Product-positioning &market message
  • Purchasing process
  • Case studies

Business plan & decision templates in two phases

Millions of euro and dollar product decisions are made every day, without a full understanding of the implications that this entails.

Learn how to develop a consistent business plan and business cases in a simple two-phase process, secure the investment and obtain approvals based on well-informed decisions and without surprises.

  • Strategic orientation
  • Buy, develop or Partner?
  • Pricing
  • Profitability
  • Data consolidation with Agile Business Plan™

Risks and success factors measurement and control with KPI‘s

One of the tasks of the product manager is to identify risks and weaknesses at an early stage in order to counteract them with suitable measures, but also to identify success factors in order to further develop them.

Learn how to define Key Performance Indicators (KPI) for your product and how to measure them to control the success of your product.

  • Long-term success with the help of Key Performance Indicators (KPI)
  • Define the important and correct KPI's for the product
  • Identifying risks in good time and taking countermeasures
  • Measuring and expanding success

Prerequisite for product development & Successful Go-To-Market

In this course you will gain first insights into the product planning and planning of a successful Go-To-Market.

Get to know the connections between the individual phases of product management and learn how the results of strategic product management can be used in product development and for a successful go-to-market.

  • Identification of problems, scenarios & persona
  • Derivation of all strategies from market information & analyses
  • Relationship: Persona -> sales channels, communication channels, Go-To-Market
  • Relationship: Persona -> product development
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