Many of our international product management students are missing acceptance in their organizations. On the one hand, the product strategies are not taken down and on the other hand, they are piled up with tasks that do not belong to strategic or technical product management. This is justifiably frustrating, but above all it paralyzes the development process.
How can product managers themselves help to strengthen their acceptance in the company?
There are 8 ways to increase credibility in product management:
- Delivering market knowledge and market facts
- Passing on relevant recipient-specific data to decision-makers and other departments
- Professionalism and consistent application product life cycle methodas
- Visible market expertise
- The ability to provide information on product success at all times
- Excellent meeting mastering from organization to documentation
- Fact-based, interesting and listener-oriented presentations
- Good leadership and communication skills
About the author
Ulrike Laubner-Kelleher is a passionate product manager. For more than 20 years she has been involved with innovative products and the optimization of development processes. For many years, she has managed and trained the product portfolios in international product management. She has held leading positions in product development, strategic and operational product management.
