Strategic Product Management Software

Clear tasks, helpful tools

Faster and more successful with clear tasks and easy-to-use automated tools.

Always know what to do with TaskSignalizer™

You can see at a glance whether changes have occurred and what needs to be done thanks to the visual cues of TaskSignalizer™.

Agile Business Plan™ always actual

Your strategies become agile, because in only 2 hours you receive the 100% market data based Agile Business Plan™ as PowerPoint.

Changes in the market?
The right strategies immediately!

You always know the current market problems of your customers and the corresponding market potentials, all strategies, innovations, prices, costs, market message, strategic roadmap etc.

Key to success: customer interview

You develop successful products if you know the most common problems in your market. You find these problems by interviewing customers.

The right information leads to success

You will learn what information should be asked in interviews with customers in order to be successful. Store this information with just a few clicks.

Current market problems, the future

Your product will continue to be successful in the future if you solve current and widespread market problems of potential and evaluating customers.

Win new customers instead of overengineering

Acquire new customers by keeping an eye on and solving the most frequently mentioned market problems. In this way you avoid overengineering and save resources and the environment at the same time.

Market potentials & market segments

Market potentials as well as market segments are automatically determined by the MarketCalculator™ based on your interviews, per country and industry.

Save time & decide faster with facts

Faster decisions and fewer discussions through reliable, fact-based and automatically calculated potentials and segments

Strategic Roadmap™ based on facts

With just a few clicks, you can create a fact-based Strategic Roadmap™ that your management understands.

Roadmap quickly generated with a few clicks

To create the roadmap, select the market problems to be solved with a click. Enter the planned quantities and you will see the break-even.

Win/Loss Analysis, control success

Control your success with the help of Win/Loss Analysis. Find out why you win or lose deals and solve frequently mentioned issues.

Improve sales materials?
New market problems? We sort tasks.

Have you found new market problems or do you need to improve sales materials? The tasks are automatically sorted for development or go-to-market team and can be transferred.

Competitive Analysis finds gaps

Find quickly the gaps and unique advantages over the competition on important issues.

Analyze topics that interest customers

Analyze topics whose answers really interest customers and clearly show the benefits.

SWOT Analysis objective results

Make changes faster and more targeted through an objective view of the market on the strengths and weaknesses.

Derive a strategy for success

Derive on the basis of objective market facts which strategy you will use to win against the competition.

Buyer Persona Analysis your success.

In order for you to derive the right strategies and make a successful go-to-market, buyer persona analysis is a prerequisite.

Conduct interviews. Consolidate results.

Conduct interviews with customers and have the results on decision criteria, information channels, purchasing channels as well as payment methods automatically evaluated immediately.

Control success with KPI

Control your success in a predictable way with the help of key performance indicators (KPI) and react immediately to changes with the help of defined measures.

Create long-term success with just a few clicks

You are automatically reminded on a regular basis of currently missing values, which can be added with just a few clicks and are immediately available for evaluation.

Find innovations with InnoWizz™

Find the innovations for different markets in a few clicks with the help of InnoWizz™

Innovations are more than technology

Identify your innovations outside of technology in seconds, e.g. in communication and sales thanks to InnoWizz™.

Strategies from facts in seconds

Decide the strategies on sales and communication in seconds based on the market facts from the interviews using the StratyWizz™.

Derive strategies, define measures

Derive your strategies and also define the corresponding measures including costs right away.

Messages that customers understand

You develop a market message or product positioning that customers understand with the Positioner™.

Everything in one place.
Ready for Go-to-Market!

All market messages are instantly discoverable in one place and automatically transferred to the Go-to-Market team.

Derive Price Strategy from facts

Quickly derive Price Strategy from interview market facts and all expected costs.

Contribution margin, ROI, break-even in view

You can easily vary with pricing models as well as the price and immediately find out at which price the break-even, i.e. the ROI for your product is reached.