Book Strategic Product Management
The book "Strategic Product Management" is the introduction to the series Product Management according to Open Product Management Workflow™.
In addition to the general questions about the organization of product management and roles in product management, you will be explained step by step how to arrive at a decision template or business plan that is based exclusively on market facts. Thus you avoid bad investments and reduce the discussions about strategies and future products.
Using an example product named "SelfBackup" you will be shown in a comprehensible way how an innovative product is created on the basis of market facts. From the interviews with market participants, the identification of problems, persona and the simplest analyses, all strategies are ultimately derived, their results are consolidated in the business plan.
In addition, the book contains numerous other tips and practical examples.
The book Strategic Product Management is the first book and the basis for the book Technical Product Management and the book Successful Go-To-Market (coming soon in English) according to Open Product Management Workflow™.
You can download the book Strategic Product Management free of charge and read about the importance of strategic and market-driven product management. In this way, you will also create the basis for the further steps Technical Product Management as well as a Successful Go-To-Market.
Free Download Book Strategic Product Management
Strategic Product Management Book for Open Product Management Workflow™
by Frank Lemser
This is our free textbook for the Strategic Product Management course and serves as preparation for course participants.Download for free
Strategisches Produktmanagement nach Open Product Management Workflow™
by Frank Lemser
This is the German version of our free textbook for the Strategic Product Management course and serves as preparation for course participants.Download for free