Design Thinking is a creativity method based on #users voice to think out of the box and come up with the best #customers solution. Building pretotypes, such as paper models or mock-ups that show the solution in a simplified way and gather feedback are important steps in Design Thinking.
The Software, #Product Management Dashboard® based on the Open Product Management Workflow™ is a modern means to store interview data, user problems and situations systematically. It shows the biggest pain points automatically ranked by how many people share a problem. The system is uptodate with changes in problems, behaviour, competition, and personas because high-performance #productmanagers are constantly undertaking and documenting their #customerjourney experiences and problems. This eliminates the 15%-30% hours per week that product managers spent on searching for user and #marketdata.
The Design Thinking team can take over this information and start to be creative.
The combination of both systems brings the development process two steps forward. Using the system of Design Thinking and the up-to-date user and market data are the powerful base for a customer-centred #development that saves time, money and resources (and frustrations).
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If you are using JIRA you can install one license of the Product Management Dashboard®, our product management software, for free.
We look forward to your feedback on Design Thinking to
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About the author
Ulrike Laubner-Kelleher is a passionate product manager. For more than 20 years she has been involved with innovative products and the optimization of development processes. For many years, she has managed and trained the product portfolios in international product management. She has held leading positions in product development, strategic and operational product management.
